Design Your Own LEGO Minifigure (and Clothes) at the LEGO Store The LEGO® Minifigure Factory at WEM

If you’ve stepped into the new location of the LEGO store at West Edmonton Mall, you might have noticed something new. The Build Your Own Minifigure offers over 150 templates to choose from for your figure’s torso, finish up by finger painting with different brushes, add icons and emojis, or text in different color and fonts.

The Minifigure Factory is your chance to create a custom LEGO minifigure. There are endless combinations to mix and match!

How does it work?

First, you’ll have to visit the LEGO website to book your appointment to come in, and customize your own minifigure. Appointments during peak times (evenings/weekends) tend to book quickly, so it’s important to book in advance.

Next, you’ll head to the store and pay for the minifigure customization, then head over to the area in the store where you can build your own minifigure, box in tow. It’s time to get creative! Start with the custom t-shirt and then after printing you can choose a face, hair, legs, and one accessory to complete the minifigure.

Here’s what you should know before you go:

  • Book your visit in advance, using the link below.

  • The experience takes under thirty minutes, consider this if you’re bringing multiple kids on the adventure to build their own minifigure at the LEGO store, West Edmonton Mall. Each booking is valid for 1-2 people (kids, or adults).

  • The price is $15.99/figure. Pre-payment is required in-store, but not to reserve the spot online.

  • You will receive a Minifigure Factory display box and then begin your customization experience at one of the kiosks. Make your way over to the minifigure customizing area, and get creative!

  • The experience takes under thirty minutes to complete.

Click here to book your time to create your own Minifigure at the LEGO store West Edmonton Mall.

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Things to do in Edmonton with Kids | November 26-28

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