How Century Mile Racetrack and Casino Brought Racing Back To Edmonton
Horse racing in Edmonton Canada doesn’t have a rich history, after all not as much as in other areas like Kentucky.
The roots of the sport date back to the 20th century, when horse racing really gathered popularity among the locals. Over the years, the industry slowly died thanks to the lack of interest and lack of proper horse racing tracks.
However, it seems like the Century Mile Racetrack and Casino singlehandedly brought back the passion and enthusiasm of the sport to Edmonton.
Let’s learn more about this horse racing venue and its role in the popularity of the sport in Canada.
About Century Mile Racetrack and Casino
We are talking about a relatively new racetrack that opened its doors in April 2019. This marked the start of a new era, with the Century Mile Racetrack and Casino to be the center of entertainment. The build cost of this impressive racetrack and casino went over $46 million, meaning that it is a state-of-the-art facility designed to captivate the hearts of both horse racing enthusiasts and casino lovers.
But we are here for the racetrack. It is a one-mile racetrack with sweeping turns and quite spacious infield. It has instantly become one of jockeys’ and spectators' favorite racetracks in the region. This racetrack is also located at a strategic location near Edmonton International Airport, which makes it very accessible.
There are many different events from harness racing to thoroughbred racing events organized on the track throughout the entire year. Now you don’t need to go all the way to Churchill Downs in US to place a bet on the Kentucky Derby and watch a race. You can go to Edmonton and have fun.
For those who are interested in casino games, the Century Mile Racetrack and Casino is the right place to go. With over 550 slot machines, many table games, and impressive interior design, it is the perfect place to keep that adrenaline high after the race.
The Resurgence of Racing in Edmonton
Now, let's unravel the story of how Century Mile Racetrack and Casino revitalized the racing scene in Edmonton.
What Led to the Decline of Horse Racing in Edmonton?
Horse racing in Edmonton gradually declined as a result of a number of circumstances. The sport's declining popularity was influenced by altering demographics, cultural preferences, competition from other entertainment mediums, and lastly lack of proper modern racetracks.
How Century Mile Reignited the Racing Spirit
Strategic Alliances: Century Mile established alliances with prominent figures in the field to drive interest in horse racing via creative advertising campaigns and cooperative events. These endeavors drew in experienced wagerers as well as brought novices to the thrilling realm of thoroughbred racing.
Modern conveniences: Century Mile gave viewers a dynamic experience by fusing classic racing with contemporary conveniences. Modern amenities, including opulent apartments, fine restaurants, and thrilling race-day experiences, improved the atmosphere overall and brought people back to the track.
Variety in Racing Schedule: Century Mile, which values diversity, has put up a varied schedule of races that includes esteemed competitions like as the Canadian Derby. A full calendar was guaranteed for the whole racing season thanks to this unique combination of races that appealed to a broad range of racing fans.
Community Engagement: Recognizing the importance of community engagement, Century Mile actively participated in local initiatives, supporting charitable causes and fostering a sense of belonging among the locals. This grassroots approach not only enhanced the track's reputation but also strengthened its bond with the community.
What impact did Century Mile have on the local economy?
The construction of Century Mile Racetrack and Casino had a major effect on the local economy, increasing employment prospects, fostering tourism, and enhancing the area's general liveliness.
Employment Creation: With more than 300 workers engaged in day-to-day operations, Century Mile emerged as a major employer in the region, offering work in a range of industries, from hospitality to racetrack management.
Tourism Attraction: The excitement of live racing combined with casino entertainment made Century Mile a destination for travelers from nearby provinces and beyond. The racetrack profited from the surge in visitors, which also fueled expansion in related sectors like retail and hospitality.
Cultural Enrichment: Beyond its economic contributions, Century Mile enriched the cultural fabric of Edmonton by preserving and promoting the heritage of horse racing. Its commitment to showcasing local talent and fostering a sense of community pride resonated with both longtime residents and newcomers to the city.
State-of-the-Art Technology
In a world driven by digital innovation, Century Mile embraced technology with open arms. Advanced betting platforms, live streaming services, and interactive experiences brought the races to life, whether you were trackside or tuning in from home.
How did these technological advancements change the way we experience racing?
The Ultimate Fan Experience
As attendance records soared and excitement reached fever pitch, Century Mile emerged as a beacon of racing resurgence.
Families gathered for picnics on race days, friends cheered on their favorite horses, and newcomers marveled at the speed and grace of these magnificent animals. What is it about racing that captivates us, drawing us back time and again?
