How to Choose Jewellery: Emotions or Investment?

Jewellery has always held a special place in people's lives. For some, it is a way of self-expression, for others it is a status symbol, and for some it is a valuable investment. However, the issue of choosing jewellery, especially in terms of investment, remains the subject of much discussion and debate. Many people believe that the main thing in jewellery is beauty and aesthetics. Others are of the opinion that it is worth paying attention to rare stones, metals and other materials that may have a high value in the future. In this article, we will take a closer look at the main aspects of investing in jewellery and debunk some common myths about ‘jewellery capital’.

Classics that become an investment

Modern jewellery, which is now perceived as a classic, was once a real design revolution. This was the case with the Art Deco style in the early 20th century. This style burst onto the market with bold new ideas, changing the perception of traditional jewellery. Today, Art Deco jewellery is among the most valuable at auction and is popular with collectors around the world. They are a great example of how fashion and art can turn into a profitable investment. Now these pieces are not just decorations - they are part of history, which only grows in value over the years.

So the question arises: can modern fashion trends have the same investment potential? For example, piercing jewellery or asymmetrical pieces that are becoming increasingly popular. The answer to this question is ambiguous. Such jewellery has a chance to become a classic if its design stands the test of time and the materials used are of high value in the market. However, the investment value of fashion jewellery depends not only on its aesthetics, but also on whether it contains rare and valuable stones.

People with experience and wealth are often good at spotting high-quality old jewellery and telling it apart from fakes. This skill comes from seeing a lot of valuable items over time. When you visit land-based casinos or play online using Wanted win casino no deposit bonus to start your online gambling journey, it’s important not to cut corners with your jewellery, as it shows off your image and status. Just like in fashion, the right jewellery can boost how you come across and make you look more polished, which can matter in the social scene at the casino.

Stones as a long-term investment

The main secret of investing in jewellery is to understand that it is the gemstones, not the design of the jewellery, that have the greatest value. When it comes to serious investments, you should pay attention to the stones that are the main investment object. For example, small earrings with small diamonds, although they look exquisite, are not an investment unless they use rare and valuable stones, such as pink or blue diamonds.

The gemstone market is a complex and dynamic system in which prices can change under the influence of various factors. One of the key aspects is the availability of deposits. If a stone is mined in only one place on the planet and the deposit is exhausted, its value increases dramatically. An example of this is the Paraiba tourmaline, whose price skyrocketed after its deposits were exhausted. Other examples are turquoise, whose price is rising gradually due to dwindling reserves, and gemstones from Australia, which are gaining popularity due to their unique properties.

The impact of the market and geopolitics on the price of stones

Investing in jewellery is also a game on the global market. The geopolitical situation often affects the prices of gemstones. For example, China, which used to be a closed socialist country, has become one of the largest consumers of luxury goods in the world. This has led to an increase in demand for rubies, sapphires and emeralds among Chinese collectors. In turn, jade, which has a special significance in Chinese culture, has seen a significant rise in price after attracting the attention of buyers from this country.

Apart from China, other countries also influence the market. For example, dark sapphires are becoming popular in oil-rich countries with sunny climates. They are particularly valued for their ability to reflect light brightly under sunlight. It is also worth noting that platinum, as one of the most important metals in jewellery, has seen a rise in value due to Russia's invasion of Ukraine. This is just one of many examples of how external factors can affect the value of precious materials.

Investing in precious stones is a long and exciting game that requires not only knowledge but also the ability to anticipate trends. Today's decisions can turn into profitable investments in decades to come, but only if they are based on a thorough market analysis and a deep understanding of what really makes jewellery valuable.

The importance of colour and stone size

When it comes to coloured diamonds, size is not always the most important factor. The more important criterion is the intensity and uniqueness of the stone's colour. If a stone's colour is vivid and unique, other characteristics such as clarity may take a back seat. For example, a green diamond is rarer than a pink or blue one, and it is extremely difficult to find such a stone without a greyish tint. If the colour is pure and rich, even imperfect transparency will not be considered a serious flaw.

As for transparent diamonds (white or colourless), the clarity factor is more important. For such stones, both transparency and the absence of defects are important. Size is also important: diamonds weighing one carat or more usually have a higher investment value. However, for coloured diamonds, such as pink, blue, green, red or grey, even a weight of less than one carat can be an investment.

Gold and its investment value

Gold as a metal can be a profitable investment, but this is not the case with most gold jewellery. The exception may be items with historical or symbolic value. Gold itself is undoubtedly an investment material when it is used to support the value of currencies. However, as a piece of jewellery, gold generally does not generate much profit unless there are additional factors such as rare stones or historical significance.

Symbolic value and auction potential

Another important aspect to consider when investing in jewellery is its symbolic value. Examples of record-breaking sales at auctions show that jewellery that once belonged to famous people or families can become real treasures. In addition, there is a trend in the market for so-called ‘jewellery patriotism’, when designers create jewellery to commemorate important events. Such pieces have the potential to become rare and valuable at auctions in the future.

For example, collections dedicated to Ukrainian cities and events that have become historically important are already in great demand. This confirms the fact that people want to own jewellery that symbolises important stages of world history.

How gender changes affect the jewellery market

Previously, it was believed that jewellery was mostly bought by men for women to demonstrate the family's wealth. However, the situation has changed in recent years. Today, women are increasingly buying jewellery for themselves, and this has had a significant impact on the market. They pay attention not only to the aesthetics and preciousness of stones, but also to comfort and practicality.

Another important trend is the growing interest of men in jewellery. Men's collections are developing very dynamically, and this market segment is becoming increasingly popular. This indicates changes in the jewellery industry that affect not only the aesthetics but also the investment attractiveness of jewellery.

Investing in jewellery is not just about saving money. It is a whole world full of subtle nuances, historical and cultural influences, as well as personal preferences.

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